Had the privilege of being part of the team that repositioned Starbucks Reserve and launched the first Roastery in Seattle. We developed a new multi-tiered packaging system, tasting cards, signage, logo for Roastery and Tasting Room, and many other brand touchpoints.
Creative Team: Jeffrey Fields, Jen Quotson, Mike Peck, Ben Nelson, Jon Cannel, Derek Shimizu, Andy Brawner, Fred Carriedo, Dana Deininger, Marisa Crane.
Project completed while working in the Starbucks Creative Studio.